Guest Post: Twitter – Multilevel Marketing – And E-Press/Indie Authors By Catherine Bybee
Let’s talk about the power of a tweet. A few years ago I taped a vlog about social media. At the time My Space was all the rage, Facebook was just starting out and Twitter was for people who wanted to share when they were eating dinner with their friends. Okay, that might not be fair, but to me it seemed like most of the tweets I read were comprised of useless ramblings of people socially deprived from the human race. Ouch! I know, that’s harsh. But what’s crazy is how some people still think of this social empire in that way. My hubby, who has none of the above accounts, still thinks of the whole social media gig as a joke and a waste of time. *wags finger*
Let’s talk about multilevel marketing for a minute. We’ve all dodged that guy we knew who sold Amway – the PTA mom who sold jewelry, kitchen gadgets or Avon on the side. (I’ve been that mom more than once). Most of the people who fall into these things do so for one of two reasons. One, they love the product and simply want to get their stuff cheaper (that’s me) or two, they want the big dream, have the huge down line where they sit back and make money for breathing. *sigh*
Now let’s shift gears for a minute and talk about the published author. There are many types of authors but for the sake of this blog let’s cut it down to two. First is the author who writes a book, sells a book to a publisher, or Indie published said book, then after the book is complete sits back and hopes it sells well. Then there is the second author. This author writes the book, sells the book, and then spreads word far and wide like a Paige for the King, not resting until her sales match her tweets. Guess for a minute which author is on twitter; guess which author sells more books.
So what does pyramid marketing and published tweeting author have in common? I’m so glad you asked. The PTA mom and author ‘wishing’ for sales will both have some success. They will both sell a few things, smile at their own gain but outside of their circle of friends and a few lucky customers, they aren’t going to do all that great. Might even give up after a while because the amount of hours they put into their passion simply isn’t worth the money. The tweeting author however, isn’t going to sit back and wait for anything. This author is going to be out there talking to new people, following new friends, connecting with others who have similar likes and dislikes. And when this author makes genuine (because we all see through fake and know when we’re being used) tweets about their books, their blog’s etc, the friends they’ve connected with the most are gonna re-tweet to their 800 followers about you. So let’s say you have 500 followers on twitter, and two people re-tweet your “My release is here!” Tweet, then that re-tweet hit’s their 800 to 1,000 followers. Well, my dear reader, that pyramid has now reached 2,300 people. It takes 7 – 10 times for a person to see your name before they pick up your book. Then you need to have done your job by writing a great book, but that isn’t the point of this blog… *I get distracted sometimes.*
When someone tells you that “X book was great, you need to read it.” And you trust the person who told you this; chances are you’ll read book X. This is how books go viral folks. Most of us aren’t planning on going viral, we just wanna write our books, connect with readers, and make enough money to make it worth our while.
So, Lissette E. Manning readers, make a simple change in your day if you’re an author, and tweet a little more often. Actively follow people you identify with and share the author love by re-tweeting their tweets. You’ll be shocked at the results. I’ve found book bloggers, reviewers and a ton of friends on twitter. And my sales don’t suck.
Thanks for reading . . .
Oh, you want my twitter handle? Okay, here: @catherinebybee
Award Winning, Bestselling, blah, blah, blah, Romance Author
Synopsis: A Contemporary Romance with a dash of humor and a whole lotta sexy…
Rich, titled, and charming… And in need of a wife by Wednesday so he turns to Sam Elliot who isn’t the business man he expected. Instead, Blake is faced with Samantha Elliot, engaging and spunky with a voice men call 900 numbers to hear.
Owner of Alliance , her matchmaking firm, and not on the marital menu… That is until Blake offers her ten million dollars for a one-year contract. All she needs to do is keep her attraction to her husband to herself and avoid his bed. But Blake’s toe-curling kisses and charm prove too difficult to combat. Now she needs to protect her heart so she can walk away when their mercenary life together is over.
About The Author:
Catherine Bybee is known for her time travel / paranormal romance books. Wife by Wednesday is her first straight contemporary with more in the loop coming. This is Indie Published with 4.5 and 5 star reviews already coming in.
Award Winning Author for Silent Vows Paranormal Category of the More than Magic 2011 contest
Amazon Bestseller in Time Travel/Historical/Fantasy-Ghost (All MacCoinnich Time Travel Books) + Anthology’s (Soul Mate)
ARe- Bestseller (Soul Mate – Kilt Worthy)
Fictionwise Bestseller (Soul Mate)